Clarity
by Jay Mesinger
Often as I
prepare to write these monthly articles the topics come to
me in just one word. This last month the word ‘Clarity’ kept
coming up in my daily conversations. To be sure I was using
the right word, I looked up the definition. Here is what I
found and why I have used the word lately:
Clar-i-ty:
clearness or lucidity as to perception or understanding;
freedom from indistinctness or ambiguity.
There is
the word, now here is the why: No one can dispute that the
last 15 months have been anything but clear with respect to
our industry. No one yet knows the effects this global
economic turmoil will leave behind when it does end. We
certainly have no real understanding or perception of the
situation in its entirety. Sure we might speculate or even
pontificate, but we are doing it by the seat of our pants.
There has
never been a market change whose drivers are as
multi-faceted as the ones we find ourselves with now. But
like all downturns, regardless of the drivers, at some point
the outcome - the bottom - becomes clear.
In last
month’s article I spoke of the pricing floor, and asked the
questions: Are we close? Might we be there? As the days have
gone by, I realized I have more clarity as to the shape of
our ‘new normal’. It is different from the past, as we have
had to deal with some very stubborn facts. We as an industry
have had to make some very difficult choices and they are
not over yet. In fact this clarity does not necessarily
bring good news; it just gives us a much clearer view of
where the aviation market is today.
Each month
I receive well written industry statistical reports
addressing the changes since the prior month. These reports
indicate that the prices of aircraft continue to drop, with
new aircraft deliveries still lagging significantly from
prior years, while inventory levels of used aircraft are
starting to stabilize.
The term
‘churn’ means, with regard to inventory levels, the net
level after change. This change in available inventory can
come from aircraft that are sold which reduce the levels, as
well as change due to inventory being added to the market.
It can look like the levels are remaining static or are
stabilizing, given that the month starting numbers are
similar to the ending numbers. However, this may not be an
accurate perception, and I think that clarity is emerging
from what is taking place in between.
Recently, I
testified in court about the valuation of a certain plane in
today’s declining market. The struggle both sides had was
that they had so few data points to help them identify the
correct selling price of the aircraft. However, as I
prepared my presentation, I found the graphical evidence for
the change in pricing. I went from a sense of having very
few data points, to realizing that there were actually many
data points I could use to define the significant change in
pricing that occurred during the last 12 to 18 months.
First, I
looked at the available inventory during the period
beginning September 2008, and watched each aircraft in this
specific category up until today, noticing several telling
milestones. In fact, several of the aircraft that were for
sale in September were still for sale today. Several had of
course sold, and others had been withdrawn from the market.
However, each event was preceded by a very clear pattern,
and as I looked at the available aircraft on a continuum,
the pattern got clearer.
The
aircraft that sold could be identified by those owners who
began to “get” the market forces. I could see the aircrafts’
asking prices tracking downward, and as the sellers’
expectations matched the market realities, a sale occurred.
I also saw aircraft being withdrawn from the available “for
sale” market, because there seemed to be a clarity among
that group of sellers that perceived the down market as
real, and that it was going to be quite a while before any
significant recovery.
In
addition, in the absence of this clarity, there were sellers
who were reluctant to lower their asking prices or target
sale price, thinking that the market would rebound sooner
and the prices they had hoped to get for their aircraft
would become a reality. However, these aircraft were still
on the market, and in some cases, were there the longest.
It is my
perception that the withdrawn aircraft that had been
crowding our market had not really been for sale, due to the
seller’s inability, or lack of desire to sell their plane in
the target range of the ‘new normal’. This understanding now
provides a far clearer view of our real market with respect
to asking and selling prices.
So, when
the reporting groups speak of stability in available
inventory due to month beginning and month ending numbers
looking relatively the same, the real clarity is somewhere
in the middle. New aircraft are coming to the market daily,
replacing the sold aircraft whose sellers matched the market
realties, as well as replacing the aircraft that had been
withdrawn by those sellers who realized they would not get
the higher prices of yesterday.
The churn
is leaving what might look like static levels, when in
reality it is creating tremendous clarity of our market.
Jay Mesinger is the CEO of J. Mesinger Corporate
Jet Sales, Inc. He is on the NBAA Board of Directors
and is Vice Chairman of the AMAC. Additionally, he
served on the Duncan Aviation Customer Advisory
Board for two terms, is a member of MEBAA, EBAA
and is associated with IBAC.
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