What is under that thin
veneer?
by Jay Mesinger
Have you ever watched the construction of
aircraft furniture? It looks rich and heavy with deep wood
tones and powerful grain. Start to take it apart and you
realize that the deep wood is only as thick as a sliver; it
is just a very thin veneer that gives an impression of great
depth.
That thin veneer also describes the depth
of the current exploding aircraft marketplace. As I have
mentioned in previous articles, the segmentation of today’s
marketplace creates a far more complex environment than ever
before. The new aircraft market used to pull up or push down
the entire marketplace below it. Today, however, there is
only a very thin segment lying directly below the surface of
the new market that is affected by the long backlog of the
new aircraft market. This segment is defined as like-new,
low-time, current production aircraft.
If you are buying or selling an aircraft
that fits in that thin space, you will experience a wild
ride. If you are buying, hopefully your broker is positioned
to get the first call. They should be communicating
regularly with the segment of the market that most often
deals in the type of plane for which you are looking.
As a seller, just because it looks easy
and the prices paid have never been higher, the process only
begins with the offer. Getting the deal across the finish
line is still complex and filled with landmines.
Additionally, overseas buyers and de-registration issues
make these transactions more difficult than ever.
In fact, lately we have had the privilege
of marketing several of these like-new aircraft, and one of
our biggest challenges is to set a price. It seems that as
one aircraft sells, the relationship to the sales price of
the last sale is not at all tied to the sales price of the
next sale. These are totally uncharted waters. The price is
often just about availability. We recently put an aircraft
on the market, didn’t even have specifications complete, and
on day one, we received four full-price offers.
Conversely, as a buyer we have been very
skillful in positioning ourselves to get the advance, first
call. Keep in mind that this first call only gives your
buyer the opportunity to bid. It does not give any price
advantage or assurance of success. If you are working with a
buyer, the best advice to give them is to be ready to move
at lightning speed and to pay top dollar - in some cases
asking price, or in rare cases, above ask.
If you have a buyer that feels that
waiting to buy is better because the market is crazy and
buying now will be too costly, I would say that two out of
three of the last comments are correct. The market is crazy,
the prices paid today for that like-new aircraft will be
higher than ever, but waiting for a softer market is the
part that is not correct. So far, over the last twelve
months, those that have taken a ‘wait-and-see’ attitude will
find themselves paying more, not less.
There are some other important points in
buying or selling today. As sellers in a demand-rich,
supply-short environment, many are not content with what has
been the traditional method of contracting. Traditionally, a
deposit is put down and remains refundable until after the
pre-buy inspection is complete and the buyer is presented
with a list of items discovered during the inspection. At
that point, in the sole and absolute discretion of the
buyer, the aircraft is accepted or rejected.
The deposit is deemed non-refundable and
the deal binding only after the requested items to be
corrected are agreed upon. Of course, the seller must
correct the items agreed to and the aircraft must be free
and clear of encumbrances prior to closing. The definition
of that deal is soft-soft. The buyer is not obligated to buy
and the seller is not obligated to fix or sell.
This is very loose and allows for
continued contemplation on both sides. Sellers fear that
they will take a precious commodity off of the market for
over a month just to find themselves without a deal. Buyers
fear that the seller may get a better offer during this
process and just refuse to fix items. More and more often,
sellers are demanding a hard deal; one which describes the
condition of the aircraft and indicates that the buyer’s
deposit is nonrefundable from day one, with the only outs
being major damage or corrosion, or that the aircraft is not
as represented, equipment or time wise. The buyer must buy.
The seller is also bound in this type of
transaction and cannot decide to not correct items found
that meet the requirements of the contract. This is a
hard-hard deal. Frankly, as a buyer or seller in this
marketplace everyone gets a better shot at completing the
deal.
If, as a buyer, you are really not sure
if buying is the end result, do not get into a hard-hard
deal. If selling for sure is not your goal, then this is not
the deal for you as a seller either. If locking up the sale
from both perspectives is the goal, the hard-hard deal
creates winners on both sides.
I realize that this article only deals
with a very thin segment of the marketplace. Next month’s
article will dig down to the next layer of the market. This
next segment is not as thin and not as active from an
immediate and high price standpoint. So what is under that
thin veneer? Everything else!
Jay Mesinger is the CEO of J. Mesinger Corporate Jet Sales, Inc. He is on the NBAA Board of Directors and is Vice Chairman of AMAC. Additionally, he is on the Duncan Aviation Customer Advisory Board.
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