Prior to the last downturn I had the privilege to work
with many Fortune 100 companies and their flight
departments to build long-term detailed Fleet and
Mission Transition Plans. This planning usually came on
the heels of company mergers; melding two mature flight
departments into one. The coming together of these
companies brought different corporate cultures, mission
fulfillment needs and often diverse fleet mixes based on
various manufacturers.
So here was the challenge: Take all of these assets -
both human and aircraft - and finish with an orderly
transition that created a winning culture for the
employees, and best practices for the department. The
expectation was to develop commonality of fleet with a
high degree of mission fulfillment at a manageable cost.
We were equal to the task!
I usually approach a challenge like this by breaking it
down into constituent parts - people, aircraft,
facilities, fuel contracts, subscriptions, training,
etc. - and then piece those together into one, new
model. Breaking a challenging situation into small
manageable bites helps to create workable steps to move
a plan forward.
During the change-process it is important to acknowledge
all the people involved, as long-term habits and
practices need to be understood. Change is never easy
and often comes at a price. In order to minimize the
cost of change and create a broad buy-in from
stakeholders, involving them early in the process is
critical. This helps to ensure that the entire group is
pulling in the same direction.
If everyone were to pull or push in different
directions, this would complicate the work of the
transition team tenfold by shifting their focus from
building, to one of just soothing hard feelings that can
emerge between stakeholders who are at odds.
In this last downturn, many companies had to shift the
job of positive transition planning due to expansion to
that of transition planning as a result of downsizing,
each a complex process. The downsizing process typically
involved shrinking, or eliminating flight departments
altogether. These changes affected very mature and
long-standing departments and were felt not only at the
department level but throughout entire companies.
When a company eliminates an entire flight department,
the long-term effects are felt all the way up into the
highest levels of the corporate structure. Executives’
travel patterns must completely change as they move to
fractional, block charter and even commercial airline
travel to take up the void. Navigating this shift in
behavior can be difficult regardless of the nature of
the transition and it is essential to involve all
stakeholders in order to secure the best outcome.
Having buy-in early in the process by the greatest
number of people who are affected by the downsizing is
critical to the success of the transition plan. Often
some stakeholders are people outside of the flight
department and the company. If there are existing
purchase agreements with aircraft manufacturers, they
too will need to be involved to help create exit
strategies from existing contracts.
As the effects of this last downturn revealed, the more
hits the OEMs took (and as the reality of the crises
grew), their robust order books as well as their balance
sheets rapidly declined and they had less flexibility in
supporting their customers’ cancelations.
It was difficult to blame the OEMs’ response to this as
they had relied on previously negotiated contracts to
sustain them, however, their approach created distance
and tension with the buyers whose own businesses were
now at stake. Everyone felt insecure and were trying to
protect their interests in the midst of the reality of
the deteriorating economic environment.
Thank goodness we are in a new place today. The phones
are ringing again as Fortune 100 companies revisit the
idea of positive growth transition. We are having
discussions about fleet modernization and long-term
orders for staggered deliveries of new aircraft. Many of
these companies are expanding their trade into emerging
markets around the world. Their need for long-range
aircraft and operational strategies in
Asia, China, the Middle East and India are pointing out limitations
of their current fleet whose fulfillment success had
been based on domestic travel.
So it’s back to the drawing board for many, and back to
the basics of transition planning. The formula is the
same: Access and include all stakeholders. Listen
carefully to the goal and work to shape the plan
together. No one plan works for all; varying outcomes
and timelines must be considered. Commonality of fleet
and increased personnel requirements all need to be
considered.
As fleet considerations are being made, it is imperative
that the company and its flight department know the
markets they will be traveling into, and whether the
infrastructure is adequate to support them in these
regions.
No longer can you just draw a straight line between city
pairs and create annual use by considering distances and
speed. No-fly zones may exist over a route between
cities being contemplated for travel. Considering
restricted airspace when planning is very different
compared to domestic flight planning. Alternate airports
are often not just one hundred miles away from the
destination city but hundreds of miles away.
Thus, new Fleet and Mission Transition Analysis are even
more complex than before and the dependence on these
successful plans has even greater value. The aircraft
transaction is but one part of the overall successful
transition plan.