The thought of a global
market expansion can be very exciting. Imagine that the
world is now your playground. Countries you cannot even
pronounce, or places you never thought you would travel
are now on your business radar. The trade publications
(like the one you’re reading) have International
distribution and so the four corners of the earth can
know who you are, and what you have for sale.
Furthermore, the internet has given us all real-time,
instant access to all of this information. Yes, it is
true sometimes we are working late at night or very
early in the morning to capture a far off land’s time
zone, but that’s a small sacrifice viewed from the
perspective of the more expansive business opportunities
just waiting to be embraced.
The reality is,
of course, that much more than a few extra hours of
late-night or early morning phone calls are needed to
truly seize such opportunities. Take the example of a
Gulfstream based and registered in the UAE being sold to
a buyer from Indonesia. Such a transaction is bound to
be extremely complex and laden with challenges even if
you are working with stellar people on both sides of the
transaction (complete integrity and the highest
standards are an absolute must from all parties in an
international transaction).
Starting way
back at the contracting phase of the deal, the contract
must deal with multinational laws. These laws differ in
terms of liability, tax, regulatory and jurisdiction.
Working to find common ground so that both the buyer and
seller feel protected (and not at the cost of the other
side) will prove a difficult task. The usual ‘give and
take’ during the negotiations will be required, but
ultimately this is far more difficult than a buyer in
New York and a seller in California trying to figure out
which state will have jurisdiction in the case of a
conflict. Often in that circumstance a neutral state may
be chosen. In the International arena there may not be a
mutually agreed-upon country readily available.
The give and
take may mean bridging huge gulfs, after which, a
delivery location becomes the central issue (along with
the mandates of the different countries with respect to
Export and Import requirements). Just agreeing on a
location for the pre-purchase inspection can be
incredibly problematic. Not only might the distances the
seller is being asked to move the aircraft be long, but
the very idea of finding a service center qualified to
sign-off the necessary inspections in a way that will be
recognized by the importing country will be another
challenge. (Of course, the exporting country has to be
satisfied too.)
Where do you
close an international transaction such as this? We have
remedied such issues by bringing the airplane back to
the US to the OEM to perform the inspections. Now let us
imagine that the closing of the UAE-registered
Gulfstream transaction was at first contemplated to be
in Singapore. Where, then, does acceptance of the
airplane take place? Here in the US, before the movement
to a closing location? Moving a few states with a plane
is easy. When the closing location is fifteen hours
away, the seller may have real heartburn about that.
And would you
expect the buyer to accept that if the airplane breaks
on the way to the closing location, that’s too bad?
Every bit of the process is compounded by a factor of at
least ten when taking place across different regions.
So what else,
along with the process generally, is compounded by a
factor of ten? You’ve guessed it - the cost of the
transaction is certainly compounded. Legal fees are far
higher to both sides. It is not unlikely that teams of
lawyers will be hired, rather than just one per side,
and the buyer and seller will probably have
representation that is located in the buying country as
well as the selling country. There will likely be
representation for both sides in the country of
recordation (if different from the selling country).
Then there will no doubt be representation for both in
the country that wins mutual agreement on jurisdiction
if that country is in fact a different country. It’s
enough to make your head spin!
The business aircraft industry is not alone in the quest
for, and dealing with the complexity of doing business
internationally. Almost every industry is trying to
expand their goods and services globally. Learning the
higher costs and greater challenges to complete deals
internationally is huge. Each of us engaged in this
business must be realistic and have the right
expectation for how to claim success. The only constant
in this international expansion is that the client’s
needs are still the most important; the integrity we
apply here is expected globally and the idea that it is
a people business first and an aircraft business second.
Everything else is different.