|
By Roy
Norris, Aviation Consultant
Much has been
written about fractional ownership over the last year. Few
subjects in aviation have produced as Much polarization and
strong feeling in the aviation community, pro and con, over
a method of use of business aircraft. The picture has been
clouded by questions as to whether fractional ownership
aircraft are commercial operators under the definitions in
the Federal Airworthiness Regulations, concerns over the
threat to conventional flight departments which fractional
ownership represents, and the unfortunate lack of business
ethics some fractional ownership companies have displayed in
the marketing of their product. There has been much
miss-information provided on both sides of this issue.
Fractional ownership has deeply divided the National
Business Aviation Association and threatens to wreck this
critically important voice for business aviation. With
emotions running so high and most commentators on the
subject potentially having their own interests either
threatened or served by fractional ownership, it's been
difficult to determine the real facts on fractional
ownership: its real costs, benefits, and pitfalls.
My
observations and analysis presented in this article are
based on my experience with fractional ownership companies
both selling a lot of aircraft to them and overseeing the
startup of Raytheon Aircraft's Travel Air program while I
was president of Raytheon Aircraft.
On
the surface, fractional ownership seems like a great idea
and, in certain situations, it can be. It has great promise
as an important new method of delivering the benefits of
business aviation to a much broader sector of the market by
allowing customers to buy a part of an airplane and then
operating it for them for compensation. But customers who's
annual flight time requirements would not justify the
ownership of a full airplane, or customers that just don't
want to be bothered with the administrative burden of
setting up and managing a flight department have been led to
believe that fractional ownership is a low cost alternative
to traditional full aircraft ownership supported by a flight
department. In some restricted situations, it is. But in
most cases for corporations, it is far more expensive than
traditional full ownership. However, one cannot ignore the
fact that of recent times fractional ownership has been the
fastest growing segment of the business aviation industry.
There are a number of factors that take the bloom off this
rose. There are hidden costs that are never pointed out by
some traditional fractional ownership companies that
dramatically change the cost equation. Further, such
misleading statements by some fractional ownership companies
as "no deadhead costs," their misrepresentation of
some of the costs of full ownership, and the insincere
approaches made to many flight departments under the guise
of "supporting their operations" when their real
intent is to replace those flight departments in their
entirety, make an otherwise useful addition to the spectrum
of aviation services take on a rather schlockish nature
reminiscent of "junk bond" salesmen.
Fractional ownership can be a good thing. But it requires
honesty in the presentation of the real costs involved and
ethical behavior by the salesmen representing shared
ownership companies that has been sadly lacking with some of
the independents.

Fractional
ownership companies offer a wide range of models giving
users the ability to match an aircraft to their pocketbooks.
How fractional ownership
works
Fractional owners pay a proportionate part of the list price
for an aircraft, typically one quarter share, and then pay
the fractional ownership company a fee for each occupied
flight hour and an overall fixed management fee which covers
deadhead, maintenance, and administration of the program.
Customers seldom, if ever, fly in the actual aircraft in
which they have purchased a fractional share. And, due to
the large number of aircraft and diversity of destinations
of some fractional ownership operations, they seldom fly
with the same crew.
Some examples of typical purchase prices, management fees,
and hourly costs offered by fractional ownership companies
for various aircraft are shown in Figure 1. The fractional
ownership share acquisition price is typically one quarter
of the then current full manufacturer's advertised list
price for the chosen aircraft. As can be seen, the fixed
management fees and hourly operating costs are not cheap by
any means. But how do they compare with out-right aircraft
ownership using a conventional flight department?
To
perform such an analysis, we have to spend a few minutes
familiarizing ourselves with the way aircraft costs are
measured. The approaches described below are standard
methods used by aircraft manufacturer's in presenting their
products to customers, CFOs of aircraft users in evaluating
aircraft purchases, and various information providers such
as Conklin & de Decker. Of course, certain elements of
the cost analysis will vary from company to company, such as
the interest rate used for financing the purchase of an
aircraft, fuel and hangar costs, or the exact tax rate
assumed by the user. But, generally, the method of
establishing costs presented in the following material is
widely accepted and used in the industry.
Measuring aircraft total
ownership costs
Aircraft ownership and operating costs can be divided into
four general categories: Acquisition and Capital Costs;
Direct Operating Costs which includes things like fuel and
maintenance; Indirect Operating Costs which include
insurance, hangar rent, pilot salaries and benefits, and
recurrent training; and Other Deductible Expenses such as
interest expense and aircraft depreciation for tax purposes
which can be deducted from a company's income tax burden and
hence help to offset the cost of ownership of the aircraft.
A typical cash flow projection is shown in Table 1 for the
Hawker 800XP, a popular model with both corporate flight
departments and fractional ownership companies.
Many people when evaluating the cost of ownership of an
aircraft look only at the Direct Operating Costs, Indirect
Operating Costs, and Deductible Expenses such as interest
expense and depreciation for tax purposes. This can lead to
a very inaccurate view of the true total cost of ownership
of an aircraft since it overlooks the single greatest cost
of all: the loss in the market value of the aircraft with
age and use.
The tax laws allow us to recover some of the loss in value
of an aircraft but certainly not all. A company can
depreciate its aircraft under accelerated depreciation over
a 5-year period. The most frequently used method is MACRS,
with half-year convention and 5 year recovery. If we assume
a company's federal tax rate is 35%, then the effect of
depreciating the aircraft for tax purposes would allow us to
recover 35% of the original purchase price of the aircraft
in five years through reductions in the amount of Federal
Income Tax the company would have otherwise had to pay
without the benefit of depreciating the aircraft. Of course
this only applies if the company has enough income to be
able to use the full amount of the depreciation to offset a
portion or all of its taxes.
This works fine as long as the real loss in market value of
the aircraft has not exceeded the 35% we have been able to
recover under federal income tax. But what if the real
market value of the aircraft has decreased by more than 35%?
Well, Uncle Sam is not very concerned and doesn't "feel
your pain" in this case. A company experiencing a loss
in value greater than 35% simply loses the additional money.
The very important point to realize is that this loss in
real market value beyond 35% is a very real cost of
ownership of the aircraft and should be considered in any
aircraft cost analysis for any aircraft that is likely to
lose more than 35% of its value in five years.

A typical
cash flow analysis for full aircraft ownership as might be
supplied by an aircraft manufacturer as adapted from a
Raytheon Aircraft cashflow study.
There are other concerns as well when considering the
effects of an aircraft's loss of market value. Most
operators eventually want to trade their aircraft in on a
replacement or larger model sometime within the first five
years. The average runs about four years. At that time, the
company frequently trades in the older aircraft on a new
one. The trade-in value of the used aircraft becomes very
important since it is the difference between the new
aircraft cost and the trade-in value of the older aircraft
that determines how much money a company has to come up with
to buy the new aircraft. If an aircraft has lost a lot of
value with use over the four or five year period of
ownership, then the buyer is going to have to come up with a
lot more money to buy a new aircraft. Alternatively, if the
used aircraft has lost little value, then the buyer will
need to come up with less money to cover the new purchase.
When evaluating aircraft costs, it is extremely important to
recognize this loss of value which has resulted in our
having to pay a higher out-of-pocket cost for a new
aircraft, as a real cost of ownership of the aircraft being
traded in. Many operators fail to consider this very
important cost and surprisingly it often exceeds the entire
cost of operation both direct and indirect of the
older aircraft for the entire period of ownership. In fact,
with most aircraft, the loss in real market value with age
and use is the single greatest cost in operation and
ownership of an aircraft.
Now, as we all know, there is no free lunch with the IRS,
and the beneficial effects of an aircraft that has held its
value exceptionally well during its four or five years of
use, is accounted for by establishing the basis for
depreciation on the new aircraft as the difference in the
purchase price of the new aircraft and the net sales price
of the trade-in aircraft (assuming it has been depreciated
to zero value for tax purposes). Hence, our available
depreciation on the new aircraft is reduced. But the
important point to realize here is that the effects of the
reduced base for depreciation is spread out over the next
five years and additionally we don't have to come up with as
much cash to purchase the new aircraft.
Clearly, any purchaser of an aircraft that is in any way
concerned about its cost of operation and ownership should
pay a great deal of attention to how that particular model
of aircraft, and the way it is used, effects its loss in
real market value with use and age. When this factor is
included in the cost equation, this "total cost of
ownership" is the real cost of owning and operating an
aircraft as shown in Table 2 for the Hawker 800XP.
Some aircraft models hold their value better than others do.
In general, jets hold their value much better than
turboprops, for example. And very importantly, as we shall
see later, aircraft that are employed in commercial
operations for hire and which are flown a high number of
hours each year, tend to loose market value far more rapidly
than aircraft flying typical corporate profiles of 500-800
hrs a year in private service.
Cost often overlooked
Herein lies one of the great misunderstandings about the
costs of fractional ownership. A company buys a fractional
share and gets to depreciate it for tax purposes at the same
rate as a full owner. But while the fractional share owner
is only flying 200 hrs a year, the loss in the market value
of his asset the quarter share is occurring at a rate
typical of a commercially operated aircraft for hire flying
1500 to 2000 hrs per year!
Remember, even for the full aircraft owner, the greatest
single cost of aircraft ownership is the loss in the market
value of the aircraft with age and use. Whereas the rate of
loss in market value for a typically flown corporate
aircraft is on the order of 5% per year for the first five
years and about 2% per year thereafter, the rate of loss in
market value of fractional ownership airplanes runs at more
than double that rate due to its much higher usage levels
and commercial operation; perhaps as much as triple.
Doubling or tripling your single highest cost in the
ownership and operation of an aircraft is not a way to
achieve high economy in your aviation operation. Of course,
no fractional ownership company is going to point this out
for you.
Don't be misled by some fractional ownership companies
assurances that you will get "fair market value"
for your fractional share when you decide to leave the
program or move to a larger model. There is nothing
"fair" about it. Your share's market value is
going to have depreciated at a rate two to three times that
of a typical corporate aircraft even though you used it only
1/4th as much.
Some
typical cost examples
So, how do all of these cost considerations effect our
purchase decisions on new aircraft and particularly, how do
they effect a decision between fractional ownership and full
aircraft ownership based on costs?
Tables 1 and 2 show the cost of ownership of a fully owned
Hawker 800XP operating 444 hrs per year with 10% deadhead,
resulting in 400 occupied hrs per year. Tables 3 and 4 show
the cost of ownership of a half share of a Hawker 800XP
operated 400 hrs per year with passengers on board.
Some important differences between the two cases should be
noted: In the case of the fractional share, the owner pays
one half the full manufacturer's list price for the aircraft
but the corporate purchaser gets a 3% to 4% discount
(typically) on his purchase of the full aircraft. Deadhead
time for the fully owned aircraft is 10% of total hours
flown, not the 30% suggested by some fractional ownership
companies in their misleading sales presentations. A 10%
deadhead time allotment is typical for well run corporate
flight departments across the nation; many corporate flight
departments do better than this with careful planning.
Since fractional ownership deadhead costs are buried in the
monthly management fee, no time allowance is provided for
them in this analysis. Fractional ownership aircraft
deadhead does run as high as 33% and, I suspect in some
cases, higher. These costs, which are spread across the
entire base of fractional owners, are certainly not free and
are allocated according to one's share size, and not
according to actual use. Hence, if your primary flight
profile is out and return, under fractional ownership you
will be paying a lot for the high deadhead time levels
characteristic of any fractional program but which would not
be required if you were operating your own fully owned
aircraft.
For the purposes of this analysis, I have assumed the
fractional share will only depreciate at 10% per year
although I believe it could be substantially higher due to
the large number of hours flown per year as a commercial
operation. Hence we have at least doubled our single
greatest cost of operation and ownership: the loss in the
aircraft's market value with age and use. Add to that the
hefty monthly management fee and the imbedded cost of high
deadhead hours characteristic of fractional operations and
the cost of the fractional ownership aircraft quickly
surpasses that of the fully owned aircraft.
In
fact as the examples shown in Tables 1-4 indicate, the true
total cost of operation of a fractional ownership aircraft
operated 400 hrs a year is almost double that of a fully
owned aircraft staffed with a conventional flight department
when all of the costs are considered.
How can this be so? Well firstly, notice that the greater
loss in value of the aircraft accounts for almost all of the
increase in cost of a fractionally owned aircraft compared
to a fully owned aircraft. But this is not surprising when
you consider these fractionally owned aircraft are being
operated in a commercial, for hire service and are being
operated two to three times the number of hours per year as
a normal corporate aircraft. This tremendously effects the
resale value of the aircraft. Also, with so many
fractionally owned aircraft having been purchased, there
will come a day when these flood the used market, further
driving down resale values.

Direct
operating costs and indirect operating cost equate to a
fractional company's hourly cost and management fee.
Clearly, fractional ownership does not make economic sense
for the typical corporate flight operation. Where it does
make sense is for users with extremely low flight time
requirements; and there are plenty of those. The break-even
point between the costs of full ownership and fractional
ownership occurs some where between 100 and 200 hrs per
year. If you are flying more than this, full aircraft
ownership is less expensive. But charter offers a viable
alternative to fractional ownership in these hour ranges as
well and any company considering buying a fractional
ownership aircraft for flight times less than 200 hrs a year
should investigate the charter option as well.
Given these facts, is there any way that fractional
ownership can be made more cost efficient than at present?
Yes, there is, and it involves attacking the biggest cost
element in the total cost equation: the rate of loss in the
market value of a fractionally owned aircraft.
Business aircraft experience their greatest rate of loss in
market value during the first five years of ownership. After
the first five years, the rate drops to less than half of
the value experienced in the first five years. Typically,
corporate aircraft six to 10 years old lose value at a rate
of about 2% per year. If fractional ownership companies
based their operations around outstanding used aircraft,
suitably refurbished so they could not be distinguished from
new aircraft, then the high rate of loss in value could
probably be cut in half. This could make fractional
ownership practical for users requiring as high as 200 to
400 hrs per year of flight time and would greatly reduce the
costs for the 100 to 200 hr users as well.
Also, limiting the number of users per aircraft by
not selling less than a quarter share will substantially
reduce deadhead time and charter costs when there are
unresolved scheduling conflicts which occur more often with
more owners per aircraft.
But to be successful, fractional ownership companies basing
their fleet around used aircraft need to follow many of the
same principles established by conventional fractional
ownership companies. They need to operate a common fleet of
aircraft where each aircraft is the same model and has been
equipped similarly with identical interiors and exteriors.
Also, the choice of used aircraft model is important and
should focus on those aircraft with a reputation for
longevity and reasonable maintenance costs at their six to
10-year age level. Some examples that come to mind are the
Falcon 50 and the Falcon 900 or the GIV.
There are several fractional ownership companies pursuing
this approach: Flight Options and a new startup called First
Flight which is a spin off of Airborne Inc, a successful
aircraft management company out of Elmyra NY. These
companies have great promise in bringing the costs of
fractional ownership down to more reasonable levels.
Roy Norris views the GA
industry from Savannah, Georgia where he runs the Norris
Group, Inc (www.norrisgroup. org). He has spent 20 years in
GA serving as president of Raytheon Aircraft and senior VP
marketing and sales for both Cessna and Gulfstream
Aerospace. Norris has also been responsible for the
introduction of more than 10 new business jet aircraft
models during his career.
All
contents is copyright © by Queensmith Communications Corp.
All right reserved.
|